App Strategy and Development

The Engage App track provides detailed discussion on app development and monetization. Look for leading edge techniques and discussions with keen insight from top app professionals.

Apps are taking the world by storm and are infiltrating discussions throughout the Engage conference program – not just this track.  To review all sessions that pertain to Apps please visit App Central for a listing of all App-related sessions at Engage!

This Track Takes place in Room 4

Tuesday, February 15, 2011

8:00 – 9:30
Registration and Badge Pickup

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Keynote: Designing Games for Maximum Appeal: How Zynga Engages 60 Million Players a Day

February 15, 2011, 9:30 –  10:30 amRoom 3
Brian Reynolds, Chief Game Designer, Zynga

During this presentation, Brian Reynolds, Chief Game Designer, Zynga will cover how games are designed to be the most engaging and social for consumers. This includes gameplay mechanics, social features and he will also cover in-game integrations with major brands and how those are incorporated in to games to create new sources of engagement. Just three years old, Zynga is the world’s largest social game developer with more than 360 million monthly active users and 65 million daily active users. A nineteen-year industry veteran, Brian Reynolds is recognized as one of the industry’s most talented and productive game designers.

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10:30 – 11:00
Break Network with fellow attendees and view exciting demos in the exhibit halls.

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[[lbs-platforms]]

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12:00 – 1:00 pm
Lunch Network with fellow attendees and view exciting demos in the exhibit halls.

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Buy the Number$ – A Latest Look at the Markets for Apps

February 15, 2011 – 1:00 – 2:00pm – Room 4
This session will provide data, facts, and figures about the state of the smartphone and app business.  Look for an in-depth picture of the industry and markets by the numbers. The very latest market research, trends and usage and spending habits.
Daniel Ruby, Research Director, Chitika
Joost Van Dreunen, President, SuperData Research
Additional speakers to be announced

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2:00 – 2:30 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[ipads-and-preschoolers]]

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3:30 – 3:45 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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The Current State of Mobile Investment Environment

February 15, 2011 – 3:45 – 4:45pm – Room 4
This session will examine the current mobile investment environment. We will be discussing investment trends – from angel investment to venture capital to strategic investment options – in the mobile space.  Find out what investors are looking for when considering investing in mobile companies. Find out what is important to investors currently. Attendees will also hear: What are the typical deal terms; What investors are looking at when it comes to mobile content and services? Find out what investors see as the trends in the mobile sector and what a entrepreneurs can do to capture investors attention and be successful in raising capital?
David Thacker, Associate Partner, Greylock Partners
David Aronoff, General Partner, Flybridge Capital Partners
Paige Craig, CEO & Cofounder, BetterWorks
Joe Hyrkin, Board Of Directors, Viximo, Inc. (moderator)

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4:45 – 6:00 pm
OpenMarketNetworking Reception
View exciting demos and have a drink in the demo area. Sponsored by
sponsored by OpenMarket.

Day 1 concludes

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Wednesday, February 16, 2011

8:00 – 9:30
Registration and Badge Pickup

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Keynote: Power Moms and Their Mighty Blogs

February 16, 2011, 9:30 –  10:30 am – Room 3
Rick Wion, Director of Social Media, McDonald’s USA
Takes place in room 3

Learn insights and aha’s from McDonald’s four plus years of digital and social engagement with moms. Presented by Rick Wion, head of Social Media for McDonald’s USA, This session will include case studies and insights for setting up winning strategies and tips on thoughtful engagement with this ever-evolving and powerful group.

McDonald’s USA is the leading foodservice provider in the United States serving a variety of food to more than 26 million customers every day. Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement.

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10:30 – 11:00
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[hallmark]]

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[[smule]]

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12:00 – 1:00 pm
Lunch
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[ar-state-of-the-market]]

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2:00 – 2:30 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[ar-transfplay-enrich-brands]]

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3:30 – 3:45 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[lbs-roi]]

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Conference Concludes