Social Games, Casual MMO’s and Virtual Worlds

This Track Takes place in Room 3

Tuesday, February 15, 2011

8:00 – 9:30
Registration and Badge Pickup

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Keynote: Designing Games for Maximum Appeal: How Zynga Engages 60 Million Players a Day

February 15, 2011, 9:30 –  10:30 amRoom 3
Brian Reynolds, Chief Game Designer, Zynga

During this presentation, Brian Reynolds, Chief Game Designer, Zynga will cover how games are designed to be the most engaging and social for consumers. This includes gameplay mechanics, social features and he will also cover in-game integrations with major brands and how those are incorporated in to games to create new sources of engagement. Just three years old, Zynga is the world’s largest social game developer with more than 360 million monthly active users and 65 million daily active users. A nineteen-year industry veteran, Brian Reynolds is recognized as one of the industry’s most talented and productive game designers.

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10:30 – 11:00
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[state-of-the-industry-raph]]

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12:00 – 1:00 pm
Lunch
Network with fellow attendees and view exciting demos in the exhibit halls.

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Toys, Virtual Worlds and MMOGs: Where is the business model heading?

February 15, 2011, 1:00 –  2:00 pm – Room 3
Join a panel of experts from both established toy companies and new ventures as they share their thoughts on the evolution of the business model behind toys, virtual worlds and MMOGs. Can Virtual Worlds and MMOGs be used to drive the creation of new toys and play experiences (for kids) and new selling opportunities (for toy brands)? Can Virtual Worlds and MMOGs  supplant traditional media as a source of new toy brands? How do current game designs and game-play mechanics need to evolve in order to create new sources of fun and revenue? Is there a place for user-generated content in the future of toys? What types of toys have the brightest future in the Virtual World and MMOG space? Which businesses and brands are leading the way and how?
Michael Gold, CEO, Electrotank, Inc.
Jeanette Juetten, Girl Online Content Marketing Manager, American Girl / Mattel
Doug Penman, co-CEO and Founder, Nuko Toys
Sean McEvoy, Director of Content Production, FunGoPlay
Ido Mazursky, CEO, Shidonni Ltd

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2:00 – 2:30 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[from-free-to-play]]

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3:30 – 3:45 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[production-in-social-games]]

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4:45 – 6:00 pm
OpenMarketNetworking Reception
View exciting demos and have a drink in the demo area. Sponsored by
OpenMarket.

Day 1 concludes

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Wednesday, February 16, 2011

8:00 – 9:30
Registration and Badge Pickup

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Keynote: Power Moms and Their Mighty Blogs

February 16, 2011, 9:30 –  10:30 am – Room 3
Rick Wion, Director of Social Media, McDonald’s USA
Takes place in room 3

Learn insights and aha’s from McDonald’s four plus years of digital and social engagement with moms. Presented by Rick Wion, head of Social Media for McDonald’s USA, This session will include case studies and insights for setting up winning strategies and tips on thoughtful engagement with this ever-evolving and powerful group.

McDonald’s USA is the leading foodservice provider in the United States serving a variety of food to more than 26 million customers every day. Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement.

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10:30 – 11:00
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[branded-social-games]]

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12:00 – 1:00 pm
Lunch
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[beyond-unlockable]]

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2:00 – 2:30 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[peer-to-peer]]

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Parent and Player Engagement via Social Media

February 16, 2011, 3:00 – 3:30 pm – Room 3
Join two of the hottest tech start-ups to see how children’s game developers have engaged parents and players via social media. The session provides an in-depth look at two important strategies to accelerate spending and increase users.  Attendees will hear separate case studies of how:
•    Media Chaperone drives incremental revenue by engaging parents on its Facebook Piggyback application
•    Everloop increases user engagement with an array of social features including IM, email, SMS, VoIP, a friend stream, game arcade and widgets.
Ed Lewis, CEO, Media Chaperone
Hilary DeCesare, Everloop Co-Founder and CEO

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3:30 – 3:45 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[community-management]]

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Conference Concludes