Digital Kids – Creative, Design and Development

This Track takes place in Room 2

Tuesday, February 15, 2011

8:00 – 9:30
Registration and Badge Pickup

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Keynote: Designing Games for Maximum Appeal: How Zynga Engages 60 Million Players a Day

February 15, 2011, 9:30 –  10:30 amRoom 3
Brian Reynolds, Chief Game Designer, Zynga

During this presentation, Brian Reynolds, Chief Game Designer, Zynga will cover how games are designed to be the most engaging and social for consumers. This includes gameplay mechanics, social features and he will also cover in-game integrations with major brands and how those are incorporated in to games to create new sources of engagement. Just three years old, Zynga is the world’s largest social game developer with more than 360 million monthly active users and 65 million daily active users. A nineteen-year industry veteran, Brian Reynolds is recognized as one of the industry’s most talented and productive game designers.

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10:30 – 11:00
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[wizards-of-kid]]

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12:00 – 1:00 pm
Lunch
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[pbs-kids]]

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KidZui Introduces KidClicks: New Engagement Platform for Family Friendly Brands

February 15, 2011, 1:30 – 2:00 – Room 2
Demoing Product and Showcasing Leading Brands’ Successful Campaigns
Co-Founder and CEO of KidZui, Cliff Boro, will be presenting a case study to launch the Company’s innovative ad platform – KidClicks.  As children become more digitally savvy and engaged in the online world, it’s important for relevant brands to reach these audiences on their own turf.  KidClicks is a new way for family-friendly brands to politely and effectively engage kids and parents: think Google Ad Words for kids.  The presentation will introduce the product and showcase KidClicks clients, including Disney, Toys R’ Us and EA.
Cliff Boro, Co-Founder and CEO, KidZui

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2:00 – 2:30 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[chasing-wonder-lazzaro]]

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3:30 – 3:45 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[coppa]]

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4:45 – 6:00 pm
OpenMarketNetworking Reception
View exciting demos and have a drink in the demo area. Sponsored by
sponsored by OpenMarket.

Day 1 concludes

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Wednesday, February 16, 2011

8:00 – 9:30
Registration and Badge Pickup

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Keynote: Power Moms and Their Mighty Blogs

February 16, 2011, 9:30 –  10:30 am – Room 3
Rick Wion, Director of Social Media, McDonald’s USA
Takes place in room 3

Learn insights and aha’s from McDonald’s four plus years of digital and social engagement with moms. Presented by Rick Wion, head of Social Media for McDonald’s USA, This session will include case studies and insights for setting up winning strategies and tips on thoughtful engagement with this ever-evolving and powerful group.

McDonald’s USA is the leading foodservice provider in the United States serving a variety of food to more than 26 million customers every day. Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement.

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10:30 – 11:00
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[digital-girls]]

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12:00 – 1:00 pm
Lunch – Network with fellow attendees and view exciting demos in the exhibit halls.

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Case Study: From Game Design Document to Open Beta, How to Launch a Virtual World in Less Than 6 Months

February 16, 2011, 1:00 – 1:30 – Room 2
Join the team behind the upcoming Rinksters hockey-themed virtual world for kids, as they discuss the process and challenges of getting their virtual world from concept to Open beta in under 6 months. The session provides an in-depth look at how the Rinksters team managed to execute on their vision, from game and art design, to development and testing, to partnerships and monetization strategies.
Michael Gold, CEO, Electrotank, Inc.
Scott Rusnak, Creative Director, Visimonde

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[[mcworld]]

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2:00 – 2:30 pm
Break – Network with fellow attendees and view exciting demos in the exhibit halls.

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Building a Better Sandbox: 5 Tips for Creating a Successful Youth MMO

February 16, 2011, 2:30 – 3:30 pm – Room 2
“Launch small and expand!” “Don’t let marketing take control!” These sound great, but can they really apply to an actual project? After creating a dozen Virtual Worlds like Leap World and Build-A-Bearville, Frima’s team has established five critical topics developers and brand owners need to know to build a successful kids’ MMO. Join us and discover the humble vision of a developer that has reached millions of young gamers.
Steve Couture, CEO, Frima Studio

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3:30 – 3:45 pm
Break – Network with fellow attendees and view exciting demos in the exhibit halls.

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[[online-user-engagement-izzy]]

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[[journalist-huddle]]

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Conference Concludes