Digital Kids – Business Strategies

Tuesday, February 15, 2011

What does it take to engage, market to and monetize with kids and youth in a digital world?  This track features exclusive speakers addressing all aspects of reaching digital kids:  Sessions include market research, marketing strategies, the evolution of the retail marketplace, the marriage of  retail and digital-only brands, tackling online and on mobile devices. Topping it all off we have a focus group with a group of kids, directly sharing their insights.

This Track takes place in Room 1

8:00 – 9:30
Registration and Badge Pickup

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Keynote: Designing Games for Maximum Appeal: How Zynga Engages 60 Million Players a Day

February 15, 2011, 9:30 –  10:30 amRoom 3
Brian Reynolds, Chief Game Designer, Zynga

During this presentation, Brian Reynolds, Chief Game Designer, Zynga will cover how games are designed to be the most engaging and social for consumers. This includes gameplay mechanics, social features and he will also cover in-game integrations with major brands and how those are incorporated in to games to create new sources of engagement. Just three years old, Zynga is the world’s largest social game developer with more than 360 million monthly active users and 65 million daily active users. A nineteen-year industry veteran, Brian Reynolds is recognized as one of the industry’s most talented and productive game designers.

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10:30 – 11:00
Break Network with fellow attendees and view exciting demos in the exhibit halls.

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Digital Kids, Social Games, Virtual Worlds by the Numbers: A Look at Market Research

February 15, 2011, 11:00 – 12:00 – Room 1
Understand the market opportunities for brands online by drilling down on the numbers, the demographics, and the trends. Who is playing online, which properties and online activities are the stickiest, and what monetization models are driving the lion’s share of revenues? This session will present new data that will help you identify the trends driving online worlds today — and help you develop essential strategy for your company going forward.
Billy Pidgeon, Senior Analyst, M2 Research
Michael Cai, Vice President of Video Games, Interpret
Jia Wu, Senior Analyst, Strategy Analytics
Scott Traylor, CEO, 360KID (moderator)

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12:00 – 1:00 pm
Lunch Network with fellow attendees and view exciting demos in the exhibit halls.

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Case Study: Interactive Toy’s License of the Electronic Arts Medal of Honor Brand for its New RC Line

February 15, 2011, 1:00 – 1:30 – Room 1
Digital and physical cross paths with Interactive Toy’s unique license of the Medal of Honor brand.  Medal of Honor is one of the top selling console video games of all time and Interactive Toy is leveraging the strength of the franchise.  The company has created a line of interactive remote controlled toys that dovetail’s with the games existing storyline. Come find out how Interactive navigated this strategy.
Ian Chisholm, Marketing and Licensing Director, Interactive Toy

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Social Media and Toy Retailing – A Look at Sears

February 15, 2011, 1:30 –  2:00 pm – Room 1
Sears is leveraging the use of social media to reach parents and influence toy purchase behavior. Join Julia Fitzgerald, CMO Toys, Sears Holding Company as she shares multiple examples of successful and not-so-successful attempts to use social media as a toy retailer. For toy manufacturers, the take away includes ideas to bring to retailers that result in good joint social media marketing ventures.
Julia Fitzgerald, CMO Toys, Sears Holding Company

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2:00 – 2:30 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[engaging-moms-online]]

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3:30 – 3:45 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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Playground-Ready Interactive Hand-held Game Powered by Thinfilm Memory

February 15, 2011, 3:45 – 4:45 pm – Room 1
* Both offline and online: The Oba reference game demonstrates how kids 5-8 can engage with playing card characters both in offline and online versions
* Interactive: The low cost printed memory allows saving of status, scores, and avatar personalities created online in a playground-ready interactive hand-held game
* Cost effective: Thinfilm’s unique memory technology cost effectively connects the playground to the online world and powers interactivity that has so far been restricted to online games.
Dr. Davor Sutija, CEO, Thin Film Electronics

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4:45 – 6:00 pm
OpenMarketNetworking Reception
View exciting demos and have a drink in the demo area. Sponsored by
sponsored by OpenMarket.

Day 1 concludes

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Wednesday, February 16, 2011

8:00 – 9:30
Registration and Badge Pickup

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Keynote: Power Moms and Their Mighty Blogs

February 16, 2011, 9:30 –  10:30 am – Room 3
Rick Wion, Director of Social Media, McDonald’s USA
Takes place in room 3

Learn insights and aha’s from McDonald’s four plus years of digital and social engagement with moms. Presented by Rick Wion, head of Social Media for McDonald’s USA, This session will include case studies and insights for setting up winning strategies and tips on thoughtful engagement with this ever-evolving and powerful group.

McDonald’s USA is the leading foodservice provider in the United States serving a variety of food to more than 26 million customers every day. Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement.

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10:30 – 11:00
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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Toy Trends and Innovations

February 16, 2011, 11:00 – 11:30am – Room 1
As the Trend Specialist for the Toy Industry Association Reyne Rice is one of the foremost experts on where the toy industry is heading. She will share an overview of trends and innovations affecting today’s marketplace for toys, games, entertainment and the youth marketplace. Presentation will include updates on technologies impacting the youth market and families.
Reyne Rice, Trend Specialist, Toy Industry Association

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[[future-is-online]]

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12:00 – 1:00 pm
Lunch
Network with fellow attendees and view exciting demos in the exhibit halls.

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Eight Mistakes You Can’t Make with Constantly Connected Retailers!

February 16, 2011, 1:00 – 2:00 pm – Room 1
Are YOU ready to connect?  Consumer connection points are exploding and retailers are determined to participate at every single point, whether physical, online, digital or mobile!  As retailers expand their reach, the destinies of the brands, products and solutions that bridge connections will be transformed. In her presentation, retail authority, Carol Spieckerman will reveal eight mistakes that cut off retail connections along with tools and tactics for tapping into retail opportunities.
Carol Spieckerman, President, newmarketbuilders

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2:00 – 2:30 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[multi-platform]]

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3:30 – 3:45 pm
Break
Network with fellow attendees and view exciting demos in the exhibit halls.

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[[what-kids-say]]

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Conference Concludes