Conference Keynotes

Tuesday, February 15, 2011

Keynote: Designing Games for Maximum Appeal: How Zynga Engages 60 Million Players a Day

February 15, 2011, 9:30 –  10:30 amRoom 3
Brian Reynolds, Chief Game Designer, Zynga

During this presentation, Brian Reynolds, Chief Game Designer, Zynga will cover how games are designed to be the most engaging and social for consumers. This includes gameplay mechanics, social features and he will also cover in-game integrations with major brands and how those are incorporated in to games to create new sources of engagement. Just three years old, Zynga is the world’s largest social game developer with more than 360 million monthly active users and 65 million daily active users. A nineteen-year industry veteran, Brian Reynolds is recognized as one of the industry’s most talented and productive game designers.

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Wednesday, February 16, 2011

Keynote: Power Moms and Their Mighty Blogs

February 16, 2011, 9:30 –  10:30 am – Room 3
Rick Wion, Director of Social Media, McDonald’s USA
Takes place in room 3

Learn insights and aha’s from McDonald’s four plus years of digital and social engagement with moms. Presented by Rick Wion, head of Social Media for McDonald’s USA, This session will include case studies and insights for setting up winning strategies and tips on thoughtful engagement with this ever-evolving and powerful group.

McDonald’s USA is the leading foodservice provider in the United States serving a variety of food to more than 26 million customers every day. Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement.

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View the complete schedule