Schedule at a Glance

Our conference of panels, presentations, and interviews provides unparalleled exposure to best practices, current trends, and effective strategies behind the the most successful techniques to engage, generate revenue from and market to constantly connected consumers.

The Schedule at a Glance is below. Click on each session title below to review the complete session details.  Click on each track title to view that track in its entirety.

Tuesday, February 15,
2011 Schedule

8:00 – 9:30 – Registration and Badge Pickup

9:30 –  10:30 am – Keynote Room
Keynote:
Designing Games for Maximum Appeal: How Zynga Engages 60 Million Players a Day
Brian Reynolds, Chief Game Designer, Zynga

 

Day 1 Sessions
 

. App Strategy
and Development
Social Games,
Casual MMO’s and Virtual Worlds
Digital Kids –
Business Strategies
Digital Kids –
Creative, Design and Development
Digital
Monetization Strategies
Gamification

room Room 4 Room 3 Room 1 Room 2 Room 5 Room 6
11:00 11:30pm Location Based
Service Platforms and Technologies

State of the Industry: Social Games, Virtual Worlds and Casual MMOs

Digital Kids, Social Games, Virtual Worlds by the Numbers: A Look at Market
Research
Wizards of
KID (The Alchemy of transforming Kid´s Movies, TV and Toys into Online
Worlds)
mCommerce: Trends
& Opportunities
Let’s Play:
Driving User Behavior with Game Mechanics

 

11:30 12:00pm Session Continued Session Continued Session Continued Session Continued Mobile
Payments and Why They’re Important
Session Continued
  Lunch Lunch Lunch Lunch Lunch Lunch
1:00 1:30pm Buy the
Number$ – A Latest Look at the Markets for Apps

Toys, Virtual Worlds and MMOGs: Where is the business model heading?
Case Study:
Interactive Toy’s License of the Electronic Arts Medal of Honor Brand for
its New RC Line
Case Study: A
Transmedia Approach to Learning with PBS KIDS
The Fastest
Growing New Product Category: Branded Virtual Goods
Putting
Gamification in your Product Strategy
1:30 2:00pm Session Continued Session Continued Social Media and Toy
Retailing – A Look at Sears
KidZui Introduces
KidClicks: New Engagement Platform for Family Friendly Brands
Monetization Strategy
to Reach the U18 Market: Win/Win for Parents and Merchants
Session Continued
  break break break break break break
2:30 3:00pm
iPad’s and Preschoolers: It’s More Than Sticky Fingers that Makes the Two
Hard to Separate
From Free
to Play to Paid Long Term Customer

Engaging Moms Online…What’s Next on the Mom Horizon and How Brands Can
Navigate the New Frontier

Chasing Wonder: The Future of Engagement
Monetizing Made Easy
– Big Brands and Direct Integration
Engagement – the
New Metric: How to Measure & Grow It
3:00 3:30pm Session Continued Session Continued Session Continued Session Continued Session Continued Keeping it
Legal: Understanding the Risks with Gamification and Virtual Offers
  break break break break break break
3:45 4:45pm The
Current State of Mobile Investment Environment

Production Considerations in Social Games
Playground-Ready
Interactive Hand-held Game Powered by Thinfilm Memory
Update on COPPA – The
Impact of FTC Changes on Youth-Targeted Services

Monetization Strategies: What’s Working Today
Build vs Buy:
Understanding the Platforms and Technologies

 



OpenMarket
Networking
Reception

View exciting demos and have a drink in the demo area. Sponsored by
OpenMarket

Wednesday, February
16, 2011 Schedule

8:00 – 9:30 – Registration and Badge Pickup

9:30 –  10:30 am – Keynote Room
Keynote:
Power Moms and Their Mighty Blogs
Rick Wion, Director of Social Media, McDonald’s USA

 

Day 2 Sessions
 

. App Strategy
and Development
Social Games,
Casual MMO’s and Virtual Worlds
Digital Kids –
Business Strategies
Digital Kids –
Creative, Design and Development
Digital
Monetization Strategies
room Room 4 Room 3 Room 1 Room 2 Room 5
11:00 11:30am Case Study:
Hallmark, Connecting Emotionally Through Augmented Reality
Branded
Social Games
Toy Trends and
Innovations
Digital Girls:
Toys, Games and the Digital Frontier

Managing Your Virtual Economy
11:30 – 12:00pm Creating an App
Community with Smule
Session Continued Moshi
Monsters: How we built a $100 Million Transmedia Monster
Session Continued Session Continued
  Lunch Lunch Lunch Lunch Lunch
1:00 1:30pm
Augmented Reality – State of the Market
Beyond the
Online Unlockable: Getting the Most Out of Digital Rewards
Eight
Mistakes You Can’t Make with Constantly Connected Retailers!
Case Study: From
Game Design Document to Open Beta, How to Launch a Virtual World in Less
Than 6 Months

Turning Players Into Profits
1:30 2:00pm Session Continued Session Continued Session Continued Case Study: A Look
Behind McDonald’s Happymeal.com and Their Virtual World Called ‘McWorld’
Session Continued
  break break break break break
2:30 3:00pm
Want to Play? How Augmented Reality is Transforming Play Patterns and
Enriching Brand Experiences
Tomorrow’s
Online World: Creating New & Innovative Gameplay Experiences in an Evolving
Digital World
Engagement
Everywhere – Using a Multi-Platform Approach to Keep up with Today’s Kids
Building a Better
Sandbox: 5 Tips for Creating a Successful Youth MMO
Making Money in
Mobile: Phone, Apps and More
3:00 3:30pm Session Continued Parent and
Player Engagement via Social Media
Session Continued Session Continued Session Continued
  break break break break break
3:45 4:15pm Defining your LBS
Strategy, What does ROI mean to you?

Community Management: The Long View
How Digital
Changes Play – Hear What Kids Say

Online User Engagement
Case Study: Parrot
AR.Drone: The Convergence of Gaming and Reality
4:15 4:45pm Session Continued Session Continued Session Continued Journalist
Huddle: Show Buzz – What’s Hot!
Session Continued