Game designers have known for years how to incent and motivate participation.  They do it through a process called Gamification. This year’s Engage is please to present a full 1 day track on Gamification, taking place Wednesday, February 15th. You need to drive consumer participation, because participation is what builds lasting relationships, brand affinity, and brand loyalty. There is no better model for driving participation than the lean-forward, drive to achieve that’s embodied in gaming. The Gamification track at Engage provides details on how to incorporate gamification into your product development and marketing strategy.  Check it out.


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