- Engage 2012
As President of Sony Online Entertainment LLC, John Smedley oversees the company’s overall vision and growth. He has more than a decade of experience in the interactive entertainment industry, including positions with ATG, Knight Technologies and five years with Sony Online Entertainment as Director of Development.
Smedley, aka “Smed,” left college after two years to pursue his video game passion full time. He was instrumental in the creation and development of the original, groundbreaking EverQuest® (EQ), and was co-founder of Verant Interactive Inc., which became Sony Online Entertainment after it was purchased by Sony Pictures Entertainment in 2000. In April 2008, SOE transitioned to Sony Computer Entertainment Inc. (SCEI) in a strategic move to closely align itself with the strong growth of the worldwide online gaming market.
Under Smedley’s visionary leadership, SOE has grown from a small developer with a single online PC game to an industry leader with millions of subscribers and multiple titles published on PC, PlayStation®, PSP, wireless and handheld platforms.
Smedley is an avid gamer who enjoys first-person shooters and playing acoustic guitar during his personal time.